tag:blogger.com,1999:blog-90272451750708062682024-03-08T02:22:47.844-08:00CityClip MediaDigital Marketing SolutionMarcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-9027245175070806268.post-29761831439732218032015-10-19T00:06:00.001-07:002015-10-19T00:06:19.806-07:00SEO Is Essential to Keeping Your Website Visible to Your Customers<img src='http://www.cityclipmedia.com/wp-content/uploads/2015/09/SEO-Is-Essential-to-Keeping-Your-Website-Visible-to-Your-Customers-e1441962504948.jpg'/><br/>Without SEO, a website can be invisible to search engines. A good webmaster will be able to use SEO in a way that allows search engines to find clues that will help the engines understand content. SEO allows you to have a website that is formatted and annotated in a way that search engines can digest. This is your best chance to be one of the top suggestions on search engine results pages. SEO can help make your business website work to get you a higher market share. The vast majority of customers check online reviews before making a purchase. When people find what they want after a search, they are more likely to promote your business on social media. Without SEO, customers will have a hard time finding you, and may easily find your competitors.<br/><a href="http://bit.ly/1KjaDRV">http://bit.ly/1KjaDRV</a>Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-10999717145713891612015-08-31T02:27:00.000-07:002015-10-07T02:28:06.721-07:00SEO & PPC: 2 Must-Have Tools in Online Marketing<div style="text-align: justify;">
As the world of internet marketing evolves, changes must continually
be adapted to have a successful marketing campaign. Today, businesses
have realized the importance of online marketing, especially via search
engines, since the average web visitor is more likely to land on your
website through a Google search than through any other means. </div>
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Through
it all, SEO and PPC have remained paramount platforms by which
marketing goals are achieved. Search optimization makes your website
visible, while Pay-per-Click advertising directs highly-targeted traffic
to your business’ web pages. </div>
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In spite of the benefits they
offer, many organizations simply opt to pick one over the other instead
of utilizing them to complement each other. Usually, when choosing
between the two options, many businesses go for only SEO, without
realizing that PPC could better help them achieve more sales. </div>
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When combined in an online marketing campaign, companies enjoy a distinct edge which can include: </div>
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<strong data-redactor-tag="strong">Enhanced Visibility</strong>
– The business can dominate both organic and paid search, which will
significantly increase traffic. Search engines are also likely to
recognize your website as an established presence in your niche.</div>
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<strong data-redactor-tag="strong">Better PR Management – </strong>Controlling
both SEO and PPC results means that, if you get the occasional negative
feedback about your business, you can easily tell your side of the
story and let it reach your customers faster. </div>
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<strong data-redactor-tag="strong">Improved Social Media Marketing</strong> – Your social media ads become highly targeted, and therefore, more precise, increasing the chances of success. </div>
Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-9363444574641516042015-08-26T02:21:00.000-07:002015-10-07T02:21:24.661-07:00Build a Better Brand with Reputation Management<div style="text-align: justify;">
When choosing an SEO company, it is important to consider far more
than how the firm will help you reach the first page of search results.
As your business gains more online attention, protecting your reputation
from criticism, unwarranted acts, and other negative scenarios becomes
increasingly vital. </div>
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Consumers now have more power than ever
before when it comes to shaping how companies are viewed. This is why it
is a must to have a proactive reputation management campaign in place,
especially when working to improve search results and site traffic.<br /> <br /> <strong data-redactor-tag="strong">What Proactive Reputation Management Is</strong><br /> <br />
Proactive reputation management is essentially everything that you do
to protect your image before negative events occur. In some respects,
this is largely about posting plenty of high-value content that
establishes your organization as a trustworthy, industry leader. It is
vital to note, however, that proactive reputation management
additionally requires the diligent observation of your online reputation
through calculated reputation monitoring programs. </div>
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These
efforts will allow you to correct inaccurate listings, respond to
customer comments and reviews, as well as identify small problems and
resolve them before they go out of control.</div>
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<strong data-redactor-tag="strong">Creating an Effective Reputation Management Campaign</strong><br /> <br />
Working with an all-inclusive SEO company is often the best way to get
an effective and proactive campaign for managing your reputation off the
ground. These professionals have cutting-edge tracking tools for
monitoring business listings, social media mentions, online reviews, and
consumer reports. With their help, you can get a comprehensive look at
your online profile and formulate the best plan for addressing negative
content and other issues that could potentially degrade your business
image.<br /> <br /> <br /> </div>
Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-2746533993699327022015-08-04T02:45:00.000-07:002015-09-07T02:46:35.010-07:00Using Social Media to Improve Online Presence<div style="text-align: justify;">
Some businesses in the Riverside area that manage to maintain decent
search engine rankings have yet to capitalize on the power of <a href="http://www.cityclipmedia.com/about/">social media</a>.
Quite a number of business owners worry that the steep learning curve
may not be worth the effort. Others feel social media is an unprofitable
marketing interest and not worth the time it takes to learn it. Yet
every statistic to date shows that the above-mentioned opinions do not
accurately reflect the power of social media.</div>
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One very powerful
statistic shows that more than 92 percent of marketers in the 2014
calendar year believed social media played an important role in their
success. <i data-redactor-tag="i">Social Media Examiner</i> stated that
more than 90 percent of marketers currently use social media, but 85
percent are in doubt as to which social media tools they should use.<br /> <br />
Clearly, there is a huge potential for social media marketing to
increase the sales of any retailer. The problem is that most people do
not thoroughly understand how to use social media in a way that will
bring about the desired results.<br /> <br /> For this reason, businesses in
the Riverside area would be wise to work in conjunction with online
marketing professionals who specialize in SEO and social media
marketing. These individuals understand how to market a particular
business on social media as well as improve their rankings on organic or
unpaid search results. These experts also provide customers the
education they need to become involved in social media online marketing.</div>
Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-50115169448873524292015-07-21T02:24:00.000-07:002015-09-07T02:40:58.223-07:00Signs Your Website Is Scaring Away CustomersOnline traffic is more savvy than ever when it comes to finding flaws
within a website. Often, all it takes is a dead link or an unwanted
pop-up to drive away a potential customer for good. This is why every
business owner needs to know some of the most common mistakes that may
be hurting their conversion rates.<br /> <br />
<a name='more'></a><strong data-redactor-tag="strong">Pop-Up Spam</strong><br />
A well-placed pop-up, asking if a visitor would like to speak with a
representative or sign up for your newsletter, can be useful, but that
is where the pop-ups should stop. Many are surprised by the fact that
major search engines, such as Google, could actually drop a site's
rankings if the pop-ups become intrusive or are used to initiate an
unwanted download.<br /> <br /> <strong data-redactor-tag="strong">Unusual Domain Names</strong><br />
Most business owners will want their business name to be their URL, but
this can be difficult as the amount of web pages on the internet is
quickly moving towards the one billion mark. If this is the case for
your own business, then you may want to consider a straightforward URL
that focuses on nothing but your products, services, and location.<br /> <br /> <strong data-redactor-tag="strong">Typos and Wrong Grammar</strong><br />
A website will often be the first impression that a customer will have
of a company, and pages riddled with errors makes the company look
sloppy. Even businesses that are not focusing on providing huge amounts
of content should still take the time to make sure that the spelling and
grammar are correct and visitors are not faced with huge blocks of
writing.Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-79374617568454512242015-07-07T00:53:00.000-07:002015-10-26T23:26:11.848-07:00How to Pick the Ideal SEO Company<div style="text-align: justify;">
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If you run a business in the Riverside area and want to
ensure that you maintain a salient edge over your competitors, know that
developing a great online marketing campaign can help make it happen.
As many digital experts know, the key to success in internet advertising
is finding the ideal SEO company to assist you. Yet if you're
unfamiliar with the world of digital marketing, you may not know what
traits you should look for in the company. To ensure that you pick the
ideal SEO company, look for the following two traits:</div>
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<b data-redactor-tag="strong">1. A Wide Range of Services</b></div>
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As James A. Martin points out, in his article regarding
what to look for in an SEO specialist, search engine optimization is a
multi-faceted field that includes technical, on-page optimization, and
off-page optimization work. Thus, while the objective of a digital
marketing campaign is to increase visibility and conversion, there are
numerous strategies that can be implemented to realize the objective.
Moreover, certain strategies are more appropriate (and will yield
greater results) for specific businesses. In recognizing this reality,
you want to select an SEO company that offers a wide range of search
engine optimization strategies. Some of them include link building,
keyword analysis, social media optimization, content creation, local
SEO, online reputation management, and research.</div>
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<b data-redactor-tag="strong">2. A Proven Track Record</b></div>
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When it's time for you to pick the ideal SEO company to build your
business, be sure that you're thinking about the bottom line. As Jayson Demers has
pointed out, "SEO firms generally can't provide guarantees due to the
constantly changing nature of the industry." However, this doesn't mean
that you can't analyze a company's track record to see if the majority
of its clients achieve tangible, sustained results in the form of things
like increased visibility in the SERPs and enhanced conversion. Go
online and do some research to make these determinations before deciding
which digital marketing agency to employ.</div>
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<b data-redactor-tag="strong">Conclusion</b></div>
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If you're interested in taking your company to a new level of success
this year, know that employing an excellent, expedient digital marketing
company can help make your dream come true. To ensure that you hire an
absolutely amazing online marketing company that will offer exemplary
SEO services, be sure that the service providers possess each of the
attributes outlined above. Good luck!</div>
Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0tag:blogger.com,1999:blog-9027245175070806268.post-10559441350187927852015-06-23T00:45:00.000-07:002015-10-26T23:24:47.190-07:00Why SEO is Still a Powerful Business Tool<div style="text-align: justify;">
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Search engine optimization (SEO) has had its run as one of
the most successful online marketing tools of the digital age, but while
some believe that SEO has taken a back seat to the surge of <a href="http://www.cityclipmedia.com/marketing/search-engine/">social media marketing</a> that's taking place, the truth is that SEO is still as strong as ever. <br />
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<b data-redactor-tag="strong">The Reigning Champion</b><br />
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Most people are unaware that organic search is still the number one
source of traffic on the Internet. Data from 2014 surveys strongly
suggest that organic search, or what people are naturally searching for,
delivers more viewers to websites than any other single source. </div>
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<b data-redactor-tag="strong">Honest Mistakes and Lost Profit</b></div>
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Unfortunately,
many businesses make the mistake of trying to handle all of their
optimization by themselves without the experience, knowledge or tools
that a professional team has at their disposal. This is what creates the
confusion around SEO: Many businesses simply make honest mistakes that
cost them customers, and then assume that SEO doesn't work.</div>
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For
example, some businesses simply lose potential customers because their
website doesn't work well on smartphones. This is a costly mistake,
considering that smartphones are ever-increasing in popularity and
search engine giant Google smiles upon mobile-friendly websites.<br />
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It's a lot to ask of a business to both fully commit to the success of
their enterprise and manage their search traffic at the same time.
Running a business is hard work, and managing a successful online
marketing strategy is no different. Therefore, business owners would do
well to entrust their SEO and other online marketing campaigns to
established SEO firms.<br />
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Marcelahttp://www.blogger.com/profile/05514167627166410047noreply@blogger.com0