Search engine optimization (SEO) has had its run as one of
the most successful online marketing tools of the digital age, but while
some believe that SEO has taken a back seat to the surge of social media marketing that's taking place, the truth is that SEO is still as strong as ever.
The Reigning Champion
Most people are unaware that organic search is still the number one
source of traffic on the Internet. Data from 2014 surveys strongly
suggest that organic search, or what people are naturally searching for,
delivers more viewers to websites than any other single source.
Honest Mistakes and Lost Profit
Unfortunately,
many businesses make the mistake of trying to handle all of their
optimization by themselves without the experience, knowledge or tools
that a professional team has at their disposal. This is what creates the
confusion around SEO: Many businesses simply make honest mistakes that
cost them customers, and then assume that SEO doesn't work.
For
example, some businesses simply lose potential customers because their
website doesn't work well on smartphones. This is a costly mistake,
considering that smartphones are ever-increasing in popularity and
search engine giant Google smiles upon mobile-friendly websites.
It's a lot to ask of a business to both fully commit to the success of their enterprise and manage their search traffic at the same time. Running a business is hard work, and managing a successful online marketing strategy is no different. Therefore, business owners would do well to entrust their SEO and other online marketing campaigns to established SEO firms.
It's a lot to ask of a business to both fully commit to the success of their enterprise and manage their search traffic at the same time. Running a business is hard work, and managing a successful online marketing strategy is no different. Therefore, business owners would do well to entrust their SEO and other online marketing campaigns to established SEO firms.
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