Online traffic is more savvy than ever when it comes to finding flaws
within a website. Often, all it takes is a dead link or an unwanted
pop-up to drive away a potential customer for good. This is why every
business owner needs to know some of the most common mistakes that may
be hurting their conversion rates.
Pop-Up Spam
A well-placed pop-up, asking if a visitor would like to speak with a
representative or sign up for your newsletter, can be useful, but that
is where the pop-ups should stop. Many are surprised by the fact that
major search engines, such as Google, could actually drop a site's
rankings if the pop-ups become intrusive or are used to initiate an
unwanted download.
Unusual Domain Names
Most business owners will want their business name to be their URL, but
this can be difficult as the amount of web pages on the internet is
quickly moving towards the one billion mark. If this is the case for
your own business, then you may want to consider a straightforward URL
that focuses on nothing but your products, services, and location.
Typos and Wrong Grammar
A website will often be the first impression that a customer will have
of a company, and pages riddled with errors makes the company look
sloppy. Even businesses that are not focusing on providing huge amounts
of content should still take the time to make sure that the spelling and
grammar are correct and visitors are not faced with huge blocks of
writing.
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