Tuesday, June 23, 2015

Why SEO is Still a Powerful Business Tool

Search engine optimization (SEO) has had its run as one of the most successful online marketing tools of the digital age, but while some believe that SEO has taken a back seat to the surge of social media marketing that's taking place, the truth is that SEO is still as strong as ever.

The Reigning Champion

Most people are unaware that organic search is still the number one source of traffic on the Internet. Data from 2014 surveys strongly suggest that organic search, or what people are naturally searching for, delivers more viewers to websites than any other single source. 

Honest Mistakes and Lost Profit

Unfortunately, many businesses make the mistake of trying to handle all of their optimization by themselves without the experience, knowledge or tools that a professional team has at their disposal. This is what creates the confusion around SEO: Many businesses simply make honest mistakes that cost them customers, and then assume that SEO doesn't work.

For example, some businesses simply lose potential customers because their website doesn't work well on smartphones. This is a costly mistake, considering that smartphones are ever-increasing in popularity and search engine giant Google smiles upon mobile-friendly websites.

It's a lot to ask of a business to both fully commit to the success of their enterprise and manage their search traffic at the same time. Running a business is hard work, and managing a successful online marketing strategy is no different. Therefore, business owners would do well to entrust their SEO and other online marketing campaigns to established SEO firms.

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